How do Google Core Web Vitals impact SEO?


The Google search core algorithm now incorporates Core Web Vitals SEO, a new set of page experience measures, which may have an impact on how well-performing websites rank. Google created the Core Web Vitals idea with the understanding that users are more likely to convert on websites that provide an excellent user experience. Your website’s […]

Marketing in a Cookie-Less World

Marketing in a Cookie-Less World

Marketing in a Cookie-Less World Take the internet today. For business owners and digital entrepreneurs, ‘cookies,’ which are codes intended to track users’ web browsers after they visit several different websites, can maximise growth potential by targeting specific audiences. More specifically, cookies can target demographics likely to convert. However, for users, data privacy and personal […]

What is Email Personalization?

What is Email Personalization

With email personalization, email marketing, a powerful digital marketing tool primed to maximise traffic and sales, can be optimised to garner more website conversions through a personal approach. Imagine you receive an email from a brand. Perhaps you have purchased a product in an online store, or have demonstrated loyalty as a repeat customer. Yet, […]

How Does Content Marketing Grow Your Business?

How Does Content Marketing Grow Your Business

Content marketing is a great cost-effective method to market your brand. Why do users visit websites? Support businesses? Content. If your business isn’t providing high-quality, original content (videos, blogs/articles, and more), then website conversions are certainly going to decrease, no matter how much traffic your website garners. Users want to benefit from the websites they […]

How To Increase Your Conversion Rate

How To Increase Your Conversion Rate

Traffic increases your digital visibility in a competitive market. However, conversions? Conversions are absolutely essential to your business’ organic growth and overall measure of success. In layman’s terms, a conversion rate denotes the number of website users who convert to customers. If your conversion rate is high, that means that your website is attracting high-quality […]

Do You Want More Traffic?

Do You Want More Traffic

Would you like to attract more traffic? Generate leads that turn into website conversions for your business? Look no further. Website traffic growth (more specifically, high-quality traffic) is critical to growing your business and increasing conversions. Because, although increasing traffic to your website is important, converting them into customers is key to your company’s success. […]

Choosing The Right Digital Marketing Agency Partner

Choosing The Right Digital Marketing Agency Partner

Want to increase website conversions? Generate leads that ACTUALLY turn into customers? Well, if you’re looking for an organic way to grow your business, the solution is simple: hire a digital marketing agency. But not just any digital marketing agency. Choosing the right digital marketing partner is absolutely essential to your business’s success. The problem […]

Covid to accelerate digital budgets, spending in 2021


IT spending across the META will make a welcome return to growth this year, increasing 2.8 percent to $77.5 billion. Businesses have increased IT budgets for the current year as Covid-19 accelerates digital transformation paving growth in IT spending. A latest report from IDC indicates that after contracting 4.9 percent in 2020, IT spending across […]

PPC & SEO – What’s the difference, Which one is better?

PPC & SEO – What’s the difference, Which one is better

Both PPC and SEO are a very crucial part of search engine marketing strategy. But what is the difference and which one is better? In this article, We will understand this in brief. Let’s first understand the meaning of PPC first. What is PPC PPC stands for pay-per-click marketing. PPC ads are typically the banner […]

5 Marketing Tips To Increase Website Traffic

5 Marketing Tips To Increase Website Traffic

Okay, great! You have built a very good-looking website to showcase your products and services online, but now what? Now you need to take one more step, and this is marketing. But the question is where you should begin? Website traffic is a crucial indicator of business growth. It can help you to : – […]


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A British National currently based in Dubai & London, Amit brings on board over 15 years of international experience in business development, marketing, E-commerce, and strategy.