How Does Machine Learning help in Personalized Marketing?


The world of digital marketing has become more competitive, and businesses must go beyond satisfying fundamental customer expectations to provide a user experience that differentiates them from competitors. Personalized marketing can help with this, but what exactly is personalised marketing? Let’s look at how machine learning plays a part in tailored marketing. Rather than simply […]

How Social Commerce Helps in Business Growth?


After the introduction of eCommerce stores, the phrase “social commerce” arose. E-commerce has transformed the industry into an evolutionary process in which individuals buy from sites they visit on a daily basis. Social media platforms are social spaces where users may interact with real and virtual friends, discuss their experiences, and provide feedback on various […]

What Is Customer Retention & How to Improve it?


When a company loses a customer, the cost is seven times the cost of converting them. As a result, it is critical to avoid this by adopting an effective customer retention plan. Customer retention contributes to increased business profitability, and in some situations, a little improvement in customer retention can result in a significant gain […]

How does Consumer Insights help in creating a Marketing Strategy?


When it comes to digital marketing, the term “customer insights” is frequently used. But what exactly are consumer insights and how do they aid in the creation of a digital marketing strategy? Let’s go over customer insights in depth. To reach their target demographic, brands employ a variety of marketing strategies. While some firms strive […]

Why Marketing during a Recession is Essential for Business Growth?


Both businesses and consumers fear the effects of recessions. Long-term company decisions can prove to be detrimental. Recessions are only transitory, thus you can still carry out marketing during a recession. Instead of reducing your marketing budget, you could come up with creative marketing strategies during a recession. You can boost profits in a recession […]

How are social media platforms changing according to Metaverse?


The Facebook Metaverse platform is a blockchain-based platform for digital offers and trade. It attempts to lower the cost of producing Apps by breaking down the boundaries that exist between blockchain apps. Furthermore, social media advertising is in desperate need of an update in terms of user privacy, data security, transparency, and so on. To […]

The Importance of 7 P’s in Digital Marketing Mix


The advantage of including a digital marketing mix in your business model is that it aids in your understanding of every aspect of your digital marketing strategy, allowing you to build a better, more efficient, and more successful online business. You might wonder how the same marketing mix might benefit several companies. Some companies can […]

How do Google Core Web Vitals impact SEO?


The Google search core algorithm now incorporates Core Web Vitals SEO, a new set of page experience measures, which may have an impact on how well-performing websites rank. Google created the Core Web Vitals idea with the understanding that users are more likely to convert on websites that provide an excellent user experience. Your website’s […]

Marketing in a Cookie-Less World

Marketing in a Cookie-Less World

Marketing in a Cookie-Less World Take the internet today. For business owners and digital entrepreneurs, ‘cookies,’ which are codes intended to track users’ web browsers after they visit several different websites, can maximise growth potential by targeting specific audiences. More specifically, cookies can target demographics likely to convert. However, for users, data privacy and personal […]

What is Email Personalization?

What is Email Personalization

With email personalization, email marketing, a powerful digital marketing tool primed to maximise traffic and sales, can be optimised to garner more website conversions through a personal approach. Imagine you receive an email from a brand. Perhaps you have purchased a product in an online store, or have demonstrated loyalty as a repeat customer. Yet, […]


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A British National currently based in Dubai & London, Amit brings on board over 15 years of international experience in business development, marketing, E-commerce, and strategy.