A Culinary Journey Awaits – Marketing Your Restaurant in Dubai Before Opening


Dubai’s vibrant culinary scene is about to welcome a new star, and we’re thrilled to give you a sneak peek into what promises to be a culinary haven. Marketing your restaurant before the grand opening is a crucial step in building anticipation and attracting eager patrons. Here are strategic steps to ensure your restaurant makes a splash from the very beginning.

1. Craft a Captivating Coming Soon Landing Page:


Before the doors open, create an enticing “Coming Soon” landing page on your website. Tease your audience with tantalizing visuals, a brief backstory, and an option to subscribe for exclusive updates.

Ready to create an irresistible Coming Soon page? Contact us for expert web design services.

2. Build Hype on Social Media:

Leverage the power of social media to create anticipation. Share behind-the-scenes glimpses, chef interviews, and teaser videos. Engage your audience with interactive content, such as polls and Q&A sessions.

3. Launch a Countdown Campaign:

A countdown to the grand opening adds an element of excitement. Implement a strategic countdown campaign on your website and social media channels. Offer daily or weekly updates, sneak peeks, and exclusive offers for early patrons.

Ready to launch an engaging countdown campaign? Contact us for tailored marketing strategies.

4. Teaser Menu and Signature Dishes:


Create a buzz by unveiling a teaser menu featuring your signature dishes. Use high-quality visuals and engaging descriptions to whet the appetite of your potential customers.

5. Exclusive Pre-Opening Events:

Host exclusive pre-opening events for influencers, local media, and food bloggers. Generate buzz by sharing highlights from these events on social media and through press releases.

6. Collaborate with Local Influencers:

Leverage the influence of local food bloggers and influencers. Invite them for an exclusive sneak peek and encourage them to share their experiences on social media.

7. Email Marketing for Early Reservations:


Build a mailing list through your “Coming Soon” landing page and start an email marketing campaign. Offer exclusive perks, such as early reservation opportunities or special discounts, to encourage sign-ups.

Want to create an effective email marketing campaign? Contact us for personalized email marketing strategies.

8. Utilize Local SEO:

Optimize your website for local SEO to ensure it’s easily discoverable by residents and tourists alike. Incorporate location-specific keywords, update your Google My Business profile, and engage in local online communities.

Looking to enhance your restaurant’s local SEO? Inquire about our SEO optimization services.

9. Engage with Dubai’s Culinary Community:

Connect with local businesses, food festivals, and culinary events. Engaging with the broader culinary community will help build relationships, generate excitement, and increase visibility.

10. Launch a Teaser Campaign:

Create teaser campaigns on social media and other digital platforms. Share glimpses of your restaurant’s ambiance, unique features, and overall dining experience. Encourage followers to share and tag friends for a chance to win exclusive opening night packages.

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Marketing your restaurant in Dubai before opening is about creating a sense of anticipation and excitement. By implementing these strategic steps, you can ensure that your restaurant becomes the talk of the town even before the doors swing open. As you embark on this culinary journey, let us be your marketing partner, ensuring your restaurant’s success from the very beginning.

Let’s Talk!

Excited to make a splash with your restaurant’s opening? Contact us for a personalized consultation and let’s turn your culinary vision into a resounding success.


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A British National currently based in Dubai & London, Amit brings on board over 15 years of international experience in business development, marketing, E-commerce, and strategy.