How Social Commerce Helps in Business Growth?


After the introduction of eCommerce stores, the phrase “social commerce” arose. E-commerce has transformed the industry into an evolutionary process in which individuals buy from sites they visit on a daily basis.

Social media platforms are social spaces where users may interact with real and virtual friends, discuss their experiences, and provide feedback on various items. As a result of your audience’s presence on social networks, social commerce has become an integral aspect of the e-commerce industry.

Social media networks allow you to share and endorse your brand to a large number of people, and it is also where your material can become viral. Users can explore and shop on several social commerce platforms, including Facebook, Twitter, and Pinterest.

People frequently doubt if social commerce would work for their company, but it actually provides a plethora of commercial benefits to every brand. It can be utilized to boost sales, improve traffic, and boost consumer engagement.

In this article, we will go over various advantages of social commerce for your business and how it may help it expand.

Tips to create a Strong Social Media Presence

1. Create Shoppable posts

People believe social media posts, so what if they can buy the product directly from the platform? When they can buy through a social media post, it simplifies and streamlines the purchasing process. As a result, it is advisable to develop shoppable social media postings on platforms such as Instagram, Pinterest, Facebook, and others.

2. Move to Facebook Marketplace


Facebook has emerged as a commercial tool for entrepreneurs. You can, however, leverage the Facebook marketplace by simply launching a Facebook shop via a Facebook business page. Facebook pages are similar to online stores and can improve business revenue. You may also link your online store to this Facebook page to provide users with a more smooth purchasing experience.

3. Sell on Instagram

Instagram selling is a strong tool that allows marketers to sell their products using tags and a shop tab. You can also use shoppable articles and short videos to capture the interest of your target audience. You can upload your product catalog to Instagram, and your account can be linked to your eCommerce store.

4. Create Pins on Pinterest


Pinterest is the most effective medium for capturing user attention. According to a report, more than 80% of Pinterest visitors look for a new product or brand every week. You may create product pins on Pinterest’s shop page and link the pin directly to your e-commerce website to increase sales. You may also provide product descriptions and other details besides the product pins.

5. Use Twitter Shops

Above the products that are posted on Twitter, there is a view shop button and you may also connect the product to your e-commerce website for checkout. Furthermore, Twitter is likely to add a checkout tool that will allow visitors to make simple purchases.

Ways Social Commerce helps in Business Growth

Social commerce may help businesses and brands expand in a variety of ways. Let’s look at some of the advantages of social commerce in business.

1. Consistent increase in audience


Social media platforms are continually attracting new users all over the world, and millions of people are already using them. According to statistics, Facebook has over a billion active users per month, with thousands of new people joining the social platform every hour. So the only thing to think about is how to get out to your target audience and sell your product to them. Aside from selling, you will see constant development in your target audience via social media sites.

2. Social commerce will increase search engine rankings

Social media may be used for more than simply product and service sales. It has been demonstrated that social networking networks enhance visitors to your website, which can influence your search engine rankings. You can share links to your products on social networking channels, which can increase traffic to your website. Furthermore, it will allow your customers to interact with your business through comments, likes, and shares, allowing you to reach a broader audience.

3. Helps in gaining conversions


Social media networks can be leveraged to expand your audience base, which will eventually increase your conversions. Businesses, on the other hand, frequently use social media platforms to increase engagement and reach by sharing relevant material with users. You must interact with users on a frequent basis in order to develop strong branding for your company, which will allow people to trust your brand and more likely to suggest it. Furthermore, social media platforms can be employed as an effective customer service channel for swiftly resolving consumer problems.

4. Creates customer loyalty

Social media platforms are the ideal way to sell and market your products and services, and they can also be utilized to establish solid user relationships. You may establish and maintain connections with users that deepen trust and loyalty by regularly engaging with them. This will increase consumer happiness and help your business retain customers.


Social commerce benefits businesses in a variety of ways. As a result, it is preferable to devote a decent amount of time, effort, and money to social media sites. It enables you to deliver excellent solutions to consumers if you understand your target demographic well.

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A British National currently based in Dubai & London, Amit brings on board over 15 years of international experience in business development, marketing, E-commerce, and strategy.