In this new digital age, businesses operating without e-commerce platforms are almost destined to fail. Ask any business owner, and they will surely tell you that e-commerce has graduated from a slight suggestion (or mere brand appendage) to a necessary lifeline. Why? Because consumers are always online.
Transactions, sales, and services are exchanged digitally now more than ever due to the advent of technology access, ease, and scope (users may browse 1000 different brands for one product).
Amazon.com, the world’s largest multinational e-commerce platform founded in 1995, paved the way for e-commerce domination within all businesses and brands. In 2021, e-commerce is everywhere, and entrepreneurs and business owners must learn to navigate the digital waters or watch their businesses drown.
Evolving throughout the years, e-commerce has historically drawn on technologies such as electronic funds transfer, mobile commerce, and internet marketing.
However, with technology evolving every day, entrepreneurs must now glance towards the future of e-commerce to keep their businesses relevant:
Investing in cryptocurrency? Block-Chain is the intermediary technology that will enable swift transfers of Bitcoin. The emerging e-commerce platform not only serves as a digital ledger for all transactions but will efficiently transfer cryptocurrency through a seamless digital network. Technology is truly awe-inspiring.
Most people are acquainted with 3D, even 4D. But virtual reality? That’s a completely unexplored digital dimension. Metaverse taps into VR (virtual reality) and AR (augmented reality) to simulate landscapes and environments in an eerily “corporeal” fashion, so that the line between reality and fiction is nearly indistinguishable.
3. Chat Commerce
Want online assistance when shopping? With chat commerce, the buying and selling of products are relegated to electronic conversations. Through online live support, messaging apps, and voice assistant technologies, purchases can be made in real-time, with real-time support.
E-commerce is a digital landscape that likely won’t cease, continuously developing and enabling businesses to grow, expand, and attract consumers.
Therefore, it is crucial that business owners keep an eye on the future of e-commerce, as technological developments evolve with consumer demands (consumers are becoming increasingly accustomed to chat commerce) to ensure their businesses succeed.
As a global entrepreneur, I have over 12 years of experience with e-commerce. My experience has taught me the crucial role e-commerce plays in a brand’s success.
Our global e-commerce business, based in Dubai, not only recognizes the necessity of digital platforms for businesses and brands but aims to form those digital avenues.
As consumers look to the future, business owners need to as well.