How does Consumer Insights help in creating a Marketing Strategy?

When it comes to digital marketing, the term “customer insights” is frequently used. But what exactly are consumer insights and how do they aid in the creation of a digital marketing strategy? Let’s go over customer insights in depth. To reach their target demographic, brands employ a variety of marketing strategies. While some firms strive […]
Why Marketing during a Recession is Essential for Business Growth?

Both businesses and consumers fear the effects of recessions. Long-term company decisions can prove to be detrimental. Recessions are only transitory, thus you can still carry out marketing during a recession. Instead of reducing your marketing budget, you could come up with creative marketing strategies during a recession. You can boost profits in a recession […]