How does Consumer Insights help in creating a Marketing Strategy?


When it comes to digital marketing, the term “customer insights” is frequently used. But what exactly are consumer insights and how do they aid in the creation of a digital marketing strategy? Let’s go over customer insights in depth. To reach their target demographic, brands employ a variety of marketing strategies. While some firms strive […]

Why Marketing during a Recession is Essential for Business Growth?


Both businesses and consumers fear the effects of recessions. Long-term company decisions can prove to be detrimental. Recessions are only transitory, thus you can still carry out marketing during a recession. Instead of reducing your marketing budget, you could come up with creative marketing strategies during a recession. You can boost profits in a recession […]


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A British National currently based in Dubai & London, Amit brings on board over 15 years of international experience in business development, marketing, E-commerce, and strategy.